Denso
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DENSO Corporation (株式会社デンソー Kabushiki-gaisha Densō) (TYO: 6902) is a global automotive components manufacturer headquartered in the city of Kariya, Aichi Prefecture, Japan. Established December 16, 1949 as Nippondenso Co. Ltd. (日本電装株式会社 Nippon Densō Kabushiki-gaisha), DENSO is a member of the Toyota Group of companies. In a way, Denso is to Toyota what Delphi is to General Motors, or, what Visteon is to Ford, or, what Keihin Corporation is to Honda. Originally, DENSO was the electrical component manufacturing division of Toyota Motor Corporation, segregated during post-WWII reconstruction as the Japanese "war machine" was dismantled.
The company is known for creating the QR Code, a two-dimensional barcoding system which is particularly prevalent in Japan.
As of March 31, 2005 DENSO Corporation consisted of 171 subsidiaries (64 in Japan, 33 in The Americas, 31 in Europe and 43 in Asia/Oceania) with a total of 104,183 employees. In 2006, DENSO was listed at #207 on the Fortune 500 list with a total revenue of US$ 28.2 billion and a profit of US$ 1.5 billion.[1]
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[edit] Sales
In 2004, DENSO's global sales were distributed as follows:
- Thermal Systems 34.9%
- Powertrain Control Systems 22.7%
- Electronic Systems 14.8%
- Electric Systems 11.4%
- Small Motors 7.1%
- ITS (Intelligent Transportation Systems) 3.6%
- Industrial Systems, Consumer Products 2.1%
- Other Automotive 1.4%
[edit] Denso International America
Denso International America is the American subsidiary of DENSO Corporation.
In 1970, DENSO Corporation decided to expand overseas from Kariya, Japan to North America. In March 1971 DENSO Sales California, Inc. was founded in Hawthorne, California. The company was staffed with only 12 associates, four of them were Americans. The objective of DENSO Sales California was to promote their air conditioner systems to be options in Japanese-made vehicles.
In May 1975 DENSO Corporation opened a sales division, DENSO Sales, in Southfield, Michigan.
In September 1975 DENSO International America opened a service center in Cedar Falls, Iowa. This was opened due to an agricultural parts contract with John Deere including starter motors and meters.
DENSO International America employs over 17,000 people at 38 locations between North, Central, and South America. At year end, on March 31, 2008, combined sales totaled $8.3 billion for all American locations. [2][3]
[edit] See also
- EcoCute - CO2 refrigerant based automobile air conditioner
[edit] References
- ^ FORTUNE Global 500 2006 list @ cnnmoney.com
- ^ http://www.densocorp-na.com/corporate/philosophy.html
- ^ Proud Past, Strong Future: A History of DENSO’s First 50 Years (pg. 112-115)
[edit] External links
- (Japanese) DENSO Corporation Japan
- (English) DENSO Global
- (English) DENSO Corporation English
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