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FHM

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For Him Magazine (FHM)
Categories Men's lifestyle
Frequency Monthly
First issue 1985
Company Bauer Media
Country  UK (origin)
Language Various
Website www.fhm.com

FHM or For Him Magazine is an international monthly men's lifestyle magazine. The magazine began publication in 1985 in the United Kingdom under the name For Him and changed its title to FHM in 1994 when Emap Consumer Media bought the magazine, although the full For Him Magazine continues to be printed on the spine of each issue. Founded by Chris Astridge, the magazine was a predominantly fashion-based publication distributed through high street men's fashion outlets. Circulation expanded to newsagents as a quarterly by the spring of 1987. After the emergence of James Brown's Loaded magazine (regarded as the blueprint for the lad's mag genre), For Him Magazine firmed up its editorial approach to compete with the expanding market and introduced a sports supplement. It then went monthly and changed its name to FHM. It subsequently dominated the men's market and began to expand internationally.

The magazine is printed on high quality glossy paper and the photography is of high technical quality. FHM became one of the best-selling magazines in Britain during the mid to late 1990s, selling more than 700,000 copies per month by 1999.

FHM was sold as part of the publishing company sale, from EMAP to Bauer Publishing in February 2008.

Contents

[edit] FHM in other countries

As of June 2009, FHM publishes 29 editions per month, including editions in Australia, Bulgaria, China, Croatia, Czech Republic, Estonia, France, Germany, Hungary, India, Indonesia, Latvia, Lithuania, Malaysia, The Netherlands, Norway, the Philippines, Portugal, Romania, Russia, Serbia, Singapore, Slovenia, South Africa, Spain, Taiwan, Thailand, and Turkey.

[edit] Australia

The Australian edition of FHM is published by ACP Magazines, It has an averaged circulation of 58,000, with a readership of 300,000. The editor is Guy Mosel.

[edit] India

The Indian edition of FHM is published by Next Gen publishing Limited [1]

[edit] Indonesia

The Indonesian edition of FHM is published by [2] MRA printed Media.

[edit] Philippines

With an estimated readership of over 1.2 million readers, FHM Philippines is the largest read glossy magazine in the Philippines with a readership that surpasses the local broadsheets[citation needed]. FHM Philippines was also the first Philippine Magazine to breach the 100,000 copy print barrier and currently holds the highest print-run record of 165,000 copies printed[citation needed]. FHM Philippinesis printed by Summit Media.Its current Editor-in-Chief is Allan Madrilejos. It boosted the careers of then starting local celebrities such as Katrina Halili, Ehra Madrigal and Krista Ranillo as they graced the covers of the mag which became best-sellers[citation needed].

[edit] Portugal

The Portuguese edition of FHM is published by Impresa Publishing, the publishing arm of the Impresa media group.

[edit] Serbia

The Serbian edition of FHM is published by [3] Color Press Group. Started in 2007, instead of globally known celebrities, the magazine mostly relies on local personalities (actresses, TV presenters, singers, socialites, sportswomen etc.) for spreads and articles such as Aleksandra Jeftanović, Ivana Stamenković Sindi, Ena Popov, Sunčica Travica, Kalina Kovačević, Miranda Viđak, Vojislava Lukić, etc.

[edit] Spain

The Spanish edition of FHM (Spanish) is published by Focus Ediciones (Spanish).

[edit] South Africa

The South African edition of FHM is published by Uppercase Media The Editor is Hagan Engler.

[edit] Thailand

The Thai edition of FHM is published by Inspire Entertainment.

[edit] Lithuania

The Lithuanian edition of FHM is published by Leidykla Lilita

[edit] External links

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