JWT
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| Type | Subsidiary of WPP Group |
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| Founded | (1864) |
| Headquarters | New York, New York, USA |
| Industry | Communications |
| Website | www.jwt.com |
JWT is one of the world's largest advertising and communications companies. It is one of the key companies of Sir Martin Sorrell's WPP Group and is headquartered in New York.
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[edit] History
The company that was to become JWT was founded by William James Carlton in 1864. Carlton's company was renamed by James Walter Thompson in 1877 to The James Walter Thompson Company, which eventually became J. Walter Thompson. In 2005, the agency was "relaunched" by dropping the name J. Walter Thompson in exchange for JWT.
[edit] Business
JWT claims to be the first agency to:
- invent copy and layouts
- build the first full-service advertising agency
- pioneer ad careers for women
- produce the first sponsored TV program
- develop account planning
- create the first international network
- drop a crane on (and damage) a UNESCO World Heritage Site
JWT's network has nearly 10,000 employees in more than 200 offices in over 90 countries, who serve over 1,200 clients.
JWT is the first ad network to have an office in Kabul, Afghanistan, since 2004.
Clients of JWT include, but are not limited to; HSBC, DTC, Ford, Jet Blue, Kellogg, Nestle, Shell, Pfizer, Unilever, Vodafone, De Beers, White Castle, Safi Airways, Roshan and the United States Marine Corps
JWT's 'relationship marketing' (direct, digital, and promotions) network is RMG Connect. RMG's network is expanding across JWT offices around the globe, and currently has more than 750 employees in 22 countries and 33 offices.
JWT CET, JWT's communications, entertainment and technology practice in Atlanta, has clients including CDW, Nokia, Brother Printers, Blue Coat Systems, BMC Software and Randstad.
[edit] Ethos JWT
Ethos is a division of JWT focusing on the development and implementation of social responsibility strategies, for corporate and non-profit clients.
[edit] JWT INSIDE
JWT INSIDE is a division of JWT specializing in employment communications, including branding, internal communications, metrics, and recruitment advertising.
