Mark Strand Theatre

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The Mark Strand Theatre was an early movie palace located at at 47th Street and Broadway in Times Square, New York City. Opened in 1914, the theater was later known as the Warner Theatre and the Cinerama Theatre.

The Strand was built as part of the chain of movie theaters owned by the Mark Brothers, Mitchell and Moe. It cost $1 million to build and may have been the first lavish movie palace built only to show motion pictures. It was designed by Thomas W. Lamb and served as a model for many other similar theaters built at the time. The New York Times favorably reviewed the opening of the Strand, helping to establish its importance. To manage the theater, Mitchell Mark personally hired Samuel "Roxy" Rothafel. Rothafel developed his luxurious style of presenting films at the Strand which he later perfected at the Capitol and Roxy Theatres, becoming the best known motion picture showman in New York City.